Illamasqua has long been the darling of beauty bloggers and make-up aficionados but I really think their latest collection is going to appeal to a much bigger and far-reaching audience.
Named Generation Q, Illamasqua has brought shimmer and shine into very wearable formulas. Aimed at the more mature woman (or man!) who might otherwise shy away from shiny, over-shimmery, laden with glitter formulas, this is what they call “permissible shimmer”. No unsightly glitter particles escaping down your face, and making you look like some overgrown 6-year old playing with her mother’s make-up. But really, anyone at all can use it and love it.
This is elegant shimmer, in wearable colours in the divine formulas that we’ve come to love from Illamasqua.
I wore the Empower palette throughout my holiday, it had the perfect pink, the perfect skin-coloured shimmer and the perfect iridescent blue-green for beachside dinners. I literally felt like a mermaid!
The palette is made up of three pressed powder shadows and one cream shadow that is great for the crease and as a liner. There’s Blink, a bone-coloured base shade, Synth, a subtly shimmering pink, Fervent, a deep-reddish-brown shot through with blue shimmer and the cream shadow, the Liquid Metal in Sick is a deep teal blue-grey.
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| Blink (bone shade) used all over as a base (top left in palette) Synth (baby pink shade) used from crease to brow (top right in palette) Fervent (iridescent reddish-blue) on lid (bottom left in palette) Sick (iridescent blue-grey cream shade) used as liner on upper and lower lid (bottom right in palette) I’m wearing the fabulous BB Cream from the Body Shop in the darkest shade and the lashes are in the fabulous new waterproof Doll Hypnose by Lancôme – blog post on that coming soon.
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