Goodwood ISI photos

It’s no secret that wearing a brighter colour gives you an innate confidence that money just can’t buy. In fact, according to research by Dove, 60% of women feel more confident wearing a brighter colour, but almost 80% shy away from bright colours, saying they lack the body confidence to go bold.


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Ladies Day at Goodwood is known for racing revellers embracing the idea of dressing up to the nines and donning a wonderful array of colourful outfits, so it was the perfect place for Dove to to unveil the specially commissioned dress of 100 colours in collaboration with body confidence advocate Gok Wan. To celebrate colour in all its glory, Gok has created a bespoke dress featuring the 100 favourite colours and shades that women in the UK feel confident in, to inspire women to be bolder with their wardrobe colour choices – you could call it the UK’s most colourful dress! The dress is also a celebration of Dove’s Invisible Dry antiperspirant range, a lightweight but super-effective transparent antiperspirant that leaves no marks on your clothing at all, whatever colour you’re wearing.



On a daily basis, I’m guilty of always veering to black and white, with a hint of cream and beige thrown in for variation. I feel slimmer, and to be honest, it’s just easier getting dressed in the morning. But deep down, I love bold colours and always go for statement hues for special occasions and events. So when Dove challenged me to be colour confident and wear a vibrant shade to attend the Qatar Ladies Day at Goodwood Races, it was game on.




You can’t get much brighter than pillar box red, so of course, that was the colour I went for, toned down with black accessories. A block colour dress from Reiss, paired with Cesare Paciotti sandals covered in red Swarovski crystals, a neutral fascinator (you can’t go to Goodwood Ladies Day without a hat or fascinator!) were pinned down with a black laser-cut leather jacket and my trusty black Chanel bag. All the girls made a huge effort with their colours – we were such a bright bunch, we even made the Daily Mail and the ITV website!

Goodwood Daily Mail Picture

Goodwood ITV Website

Before I got dressed in the morning, I made sure to spray my underarms with Dove Invisible Dry and true to its promise, there wasn’t one unsightly mark to be seen. My red dress stayed red, I stayed dry yet comfortable all day, thanks to the 1/4 moisturiser within the formula and I didn’t feel the need to reapply at all during the day. I’ve since tried the roll-on version, which performs just as well, and leaves no marks nor unwanted residue on any colour of clothing. In fact, I’m writing this blog post while I’m away on holiday and I’ve brought my Dove Invisible Dry with me – it’s perfect for when I’m wearing strapless tops and don’t want any visible white marks showing.


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Throughout the day, I saw women dressed in beautiful colours – from red to bright yellow, pink to royal blue and just about every colour in between that you can imagine. And guess what? Each and every woman had a beautiful, infectious smile on her face, even when the heavens opened and we had to run for cover from the rain. I’m betting the confidence they felt in their colourful outfits may have had something to do with their good moods – that plus a little glass of something and a flutter on the horses! Even those who had played it a little safer and worn a more neutral shade had either a bright scarf, hat or jacket to lift both their outfits and their spirits.

So lesson learnt. I will make sure to incorporate more colour into my wardrobe (and I’ll be using my Dove Invisible Dry to stay dry yet without any white marks). Try it out – if you’re a die-hard monochrome girl like me, you won’t believe the difference a shot of colour can make to your mood!

If you fancy seeing the day in action, head over to my YouTube channel for a short little vlog of the day!

You can pick up Dove Invisible Dry in aerosol form (£2.79 & £3.79 for 75ml & 125ml) or roll-on (£2.39 for 50ml) in most supermarkets and pharmacies



I do not own the rights to the photos from the Daily Mail,
ITV or ISI photos websites. ISI photo taken by BPI, source isiphotos.com,
Daily Mail photo, source, DailyMail.co.uk, ITV photo, source, itv.com

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