The Party: Celebrating 25 Years of John Frieda

In this fickle world of beauty, the next new thing, name or face is just around the corner and just about anyone who’s anyone gets their Warhol fifteen minutes of fame if that’s what they’re craving. So if something or someone’s been around for a few years, you know they’ve got a good thing going on. When they’ve been around and at the top of their tree for a quarter of a century, that’s really something to be applauded.

So when John Frieda celebrated 25 fabulously coiffured years in the business, they did it in style. Now, you know I don’t normally plague you with photos of parties (unless you’d like me too? Let me know in the comments below!), but this party just has to be an exception. Never have I seen Claridges transformed so totally, beyond all recognition. Fabulous decor, fabulous food, great cocktails and toe-tapping music; all the ingredients need to ensure it was the party of the year. With iconic photos spanning 25 years showcasing work from the talented John Frieda team lining the walls, a hairdressing bar to get your hair “did” for the night and more celebrities than you could shake a curling tong at, this party had the perfect mix of nostalgia and modern-day cool.

What did I wear? A Prada dress, YSL Tributes and a Sophia Webster clutch. Sadly, many of the photographs I took of the room, food etc. didn’t come out too well, so I apologise in advance for a rather excessive number of photos of people that made the evening special for me, and even more so for the number of photos that include me in them! OK, enough. Time for some photographs. See if you can spot yourself in them!

If you fancy seeing more like this, come on over and follow me on Instagram (either click or the link, or find me there as “BeautyPassionista“, where I post daily on all  things beauty and other yummy stuff!

And I’d just like to say a HUGE thank you to John Frieda & TCS for having me 🙂



  1. 5 November 2013 / 11:25 pm

    You look stunning! xx

  2. 6 November 2013 / 2:09 pm

    Looks like it was a fantastic night! Love your dress xx

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

gtag('config', 'UA-23206908-2');

Looking for Something?