Yes, you read that right! By Terry has a pop-up shop!!! Ok, time to stop screaming with excitement and read on. From today until the end of Saturday 19th October, there’s a darling little space, kitted out in  By Terry purple, dedicated to all things Terry. Skincare, makeup, fragrance, whatever you’re after from the By Terry range, you’ll find it here. 

It’s no secret that I’m a huge fan of the By Terry makeup range, from the hyaluronic lipsticks to the eyebrow mascara to the fabulous Sheer Expert and Cover Expert foundations, (all of which you can see in my most recent videos). So when I heard about the new pop-up shop, off I went as fast as my high heels could carry me for a little preview. Nuzzling up close next to the Space NK store on Broadwick Street, the pop-up is a haven for confirmed By Terry fanatics (errr… me!) and perfect for someone just finding out about the brand. There’ll be make-up artists on hand to colour match, give advice and even create a whole new face for you if you need. 

I was, I’m ashamed to say, a bit of a By Terry skincare virgin… but no more. With a bit of help from the lovely Isabella from the By Terry team, I’ve fallen completely head over heels for the Brightening Serum and Creme de Rose face cream and don’t even get me started on the dry face oil! 

If you fancy a little pampering and want to treat yourself, you’ve got till Saturday to get down to the store. You can just pop in if you fancy, or book in (for £15) if you want to make an appointment, which I imagine will be redeemable against purchase – that’s normally the way these things work, although I can’t find any information about this; I’ll update if I find out more. And while you’re there, check out and get yourself colour matched for the the newest groundbreaking foundation, launching today. Called Densiliss, this is anti-ageing makeup at its best. Serum, primer, proper coverage but skin that looks like skin, with some hyaluronic acid thrown in for good measure, what’s not to love? I’ll be writing about this very soon, but for now, let’s just say it’s seriously angling for a place in my Top Ten Foundations.

The London store is located at 8-10 Broadwick Street in Soho, but don’t worry if you can’t get to London between now and Saturday. There will be By Terry events happening at a few different Space NK stores around the country – check out the venues and dates here to find out more.


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