ENAMOURED: 80 Years of Revlon


Beauty addicts were in for a treat this weekend, with a three day exhibition in London’s Covent Garden  celebrating 80 years of Revlon. Yes, you read that right.  It’s been 80 years since Charles Revson first launched Revlon with his brother Joseph and Charles Lachman.

Fast forward to 2012 and I can’t imagine the world of beauty without Revlon in it.  There’s something wonderfully warm and comforting in using a brand that I know my mother also used, trusted and loved.  Revlon Nail Enamels were my first foray into nail varnish – Wine With Everything… rather like your first love, you don’t forget the name of your first nail colour.


I’m a bit of a geek when it comes to history and details, so I could wax lyrical for pages and pages about the history and the main events in Revlon’s evolvement, but don’t worry, I won’t.  But briefly, Revlon launched in the midst of the Great Depression on 1st March 1932 with just one product – a single nail colour – that was revolutionary. Instead of using dyes, Revlon used pigments, something completely new on the scene.  And the rest is history, as they say.  Within five years, Revlon was selling the nail polishes in department stores and ‘drug’ stores, and by 1940, it offered a whole manicure line along with a lipstick collection.


The one-of-a-kind exhibition is truly a unique walk through history.  From the very first nail varnish created, through to the first lipsticks, and beyond, to the current day, with a look at the iconic “Fire and Ice” campaign and colours and the unforgettable commercials and the Revlon girls.

P.S. If you’re a bit of a stickler for details (read: detail geek) like me, you’ll want to know why the brand was called Revlon and not Revson.  The “L” came from the L in Lachman.  So now you know 🙂

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7 Comments

  1. December 2, 2012 / 9:37 pm

    I can’t believe Revlon has been around for this long! I love their lipbutters so much. The first photo is amazing 😀
    Love Holly x

    • December 2, 2012 / 9:57 pm

      Thanks Holly! I love that first photo too – want one of those for my home!!
      Lovely to hear from you 🙂
      xXx

  2. Anonymous
    December 4, 2012 / 6:59 pm

    You really make it seem so easy with your presentation
    but I find this topic to be actually something that I think I
    would never understand. It seems too complex and very broad for me.

    I’m looking forward for your next post, I will try to get the hang of it!
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  3. December 5, 2012 / 3:25 pm

    I missed this event but it looks like it was fab, love the displays! Awesome…I cant believe its been around for 80 years!
    Thanks for a great post xx

    • December 5, 2012 / 3:31 pm

      Thank you Grace, glad you like it 🙂 It was quite an amazing exhibition, shame you didn’t manage to see it.
      See you soon
      xXx

  4. October 16, 2013 / 1:36 am

    do u have more pics of the fisrt ;lipsticks?

  5. October 16, 2013 / 1:37 am

    do u have more pics of the fisrt ;lipsticks?

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