Beauty addicts were in for a treat this weekend, with a three day exhibition in London’s Covent Garden celebrating 80 years of Revlon. Yes, you read that right. It’s been 80 years since Charles Revson first launched Revlon with his brother Joseph and Charles Lachman.
Fast forward to 2012 and I can’t imagine the world of beauty without Revlon in it. There’s something wonderfully warm and comforting in using a brand that I know my mother also used, trusted and loved. Revlon Nail Enamels were my first foray into nail varnish – Wine With Everything… rather like your first love, you don’t forget the name of your first nail colour.
I’m a bit of a geek when it comes to history and details, so I could wax lyrical for pages and pages about the history and the main events in Revlon’s evolvement, but don’t worry, I won’t. But briefly, Revlon launched in the midst of the Great Depression on 1st March 1932 with just one product – a single nail colour – that was revolutionary. Instead of using dyes, Revlon used pigments, something completely new on the scene. And the rest is history, as they say. Within five years, Revlon was selling the nail polishes in department stores and ‘drug’ stores, and by 1940, it offered a whole manicure line along with a lipstick collection.
The one-of-a-kind exhibition is truly a unique walk through history. From the very first nail varnish created, through to the first lipsticks, and beyond, to the current day, with a look at the iconic “Fire and Ice” campaign and colours and the unforgettable commercials and the Revlon girls.
P.S. If you’re a bit of a stickler for details (read: detail geek) like me, you’ll want to know why the brand was called Revlon and not Revson. The “L” came from the L in Lachman. So now you know 🙂