You know me by now. Always moaning about the state of my hair. Always wanting to find something that will leave it looking luscious, shiny, frizz-free and like I’ve just had an expensive blow-dry.
My latest discovery, and one I’ve been using for the last three weeks and loving, is the Alterna Caviar Repair Instant Recovery Range. I’ll admit I had neither heard of nor tried the range before, but I’m so glad I know it now. I love the fact that the company uses the principles of skincare and applies it to haircare. Makes so much sense and what I’ve always thought would be right for my hair. Just as the buzz word in skincare is all about anti-aging, so it is with the Caviar Repair Instant Recovery range.
I met with Michael Shaun Corby, Global Creative Director at Alterna, who gave me all the low-down on the brand, the whys and how it works. Without boring you with all the science (which I know you wouldn’t bother to read it detail), all the Alterna products use enzyme therapy to work on the proteins we ingest and convert them to keratin, which we all know is the key component of hair. Damage to hair can happen in so many ways to the hair – from the outside in – we blow dry, we straighten, we bleach…. all sorts of things we know are harmful, but that is never going to stop us. If you look carefully, the hair that emerges untouched from the scalp is shinier, healthier and frizz-free. Within a month’s growth, the hair loses it’s lipid layer, leaving the hair open to damage. Just as you would use a varnish to fill in the surface scratches on a table, ceramides usually used in skincare fill in the damaged areas of the hair, rebuilding and adding back the protective shield to the hair.
The Caviar Repair Instant Recovery claims 95% repair damage after just one use, and I have to say, cynic that I am, I completely believe them. After my first attempt at washing and conditioning, my hair is shinier, swishier (is that a word?) and feels just like it does after a deep conditioning treatment at the salon. And that’s just with the Shampoo and Conditioner.
There’s also a Caviar Mask, which actually contains beads of caviar in it. Don’t worry that you’ll be left with lots of annoying little particles in your hair – the beads dissolve immediately in the hands and hair, delivering the five key things your hair need: vitamins, minerals, amino acids, fatty acids and proteins, along with a luxurious shot of caviar. And a fabulous Re-Texturizing Protein Cream that you use on damp hair before blowdrying for an added shot of fabulousness.
Bottom line. How do I know I really love these products? I actually look forward to washing my hair – not something I thought I’d ever say. And the added bonus is that my hair smells amazing.
You can buy Alterna at HOB Salons, Micheal John, and online at places like BeautyBay.com
Watch out for Michael’s The Four Worst Mistakes we make with our hair, which I’ll be posting here soon 🙂