There are three factors that are guaranteed to make me fall in love with a new product:
2. Instant results
3. A really funky launch
Well, ok, No. 3 isn’t strictly necessary but it’s always a bonus.
The new skin-perfecting balm-like cream, Nanoblur ticked all the boxes.
1. Skin perfection using nano technology at a great price
2. Visible results in seconds (well, forty if we’re going to be specific)
3. An unforgettable launch party at sexy, of-the-moment, celeb-favourite club The Box.
So yes, I’m pretty much sold.
Using nano technology, Nanoblur uses an advanced form of optical prism technology to literally blur out lines, large and open pores, crows feet and all manner of small imperfections that can make you look older. It’s rather like having a soft focus filter on your camera lens, or a thin film of vaseline over the eyes of your beholder, blurring and reflecting light away from the bits you’d rather other people didn’t notice. Especially perfect when you know you’ll have photos taken of you; who needs Photoshop when you’ve got this?
They claim it makes you look 10 years younger. I’m not sure if that’s literally true on my skin, but it definitely DOES make my skin look younger and brighter – my skin on its best day ever.
I love it when a product REALLY delivers on its promise. I tried it both on the back of my hand and on my face and the results were immediate and obvious. And the best bit? This is celebrity technology at a mere mortals’ price. A 30ml handbag-size friendly tube (which will last for ages, you only need a tiny bit) costs just £19.99, available from Boots.
See? I told you this is going to be big! There will be sell-outs. Think back to the launch of Boots Protect and Perfect. Don’t say I didn’t warn you.