The new fragrance from Jimmy Choo

I can’t tell you how excited I am about the new Jimmy Choo fragrance launched just recently.

Launched in London and New York with suitably glamourous parties, the fragrance is the “natural next step for Jimmy Choo” said the very glamourous Tamara Mellon, founder and Chief Creative Officer of the brand.

Now you can be Choo’d up from top to toe, from the fragrance enveloping you in sensual patchouli, exotic tiger orchid and sweet toffee (yumm!), an arm candy Jimmy Choo handbag hanging from the crook of your arm, finished off with a pair of the all-famous fabulous, sexy high heels.

And don’t think it will stop there. ┬áThere are plans for a second fragrance (although no details for that are available as yet), and Mellon has designs on us, as she is possibly planning a clothing line for the brand, which is bound to be a success, given the almost sell-out and ebay hype of the line produced in partnership with H&M last year.

An image from the very sexy ad campaign

Available in January at Harrods and Selfridges and nationwide from February.

Ladies who lunch, you will be in heaven!
Images: WWD



  1. 6 November 2010 / 8:56 am

    Oooh this sounds fab, i will be keeping my eyes open for a tester to sniff. I just found you through twitter, great blog x

  2. 10 November 2010 / 10:42 pm

    Thanks, Nicoletta, glad you like the blog! And lovely to have your comments. Watch out for the ads – very sexy!

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